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Make friends not customers
The inspiring article „Treat your readers like children“ written by @TheInfoPreneur just remembered me that I had a related idea some weeks ago for a presentation. I tried to explain that the marketing...
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LeWeb 2011 Program for your Google Calendar
Geraldine & Loïc Le Meur have put a great program together for the LeWeb 2011. But it was hard to get an overview and to decide where I should go. So I have put all events in Google Calendars....
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Social Media Trends 2012: Where the Journey is Going
My visit to LeWeb 2011 with Tobias and Barbara was very inspiring, especially the personal conversations with Internet entrepreneurs, app developers, and social media pros like Richard von Dell. What...
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10 Important Digital To-Do’s for 2012
It’s that time for the yearly flood of “Top Trends 2012″ articles, and I’ve already put together my four top trends for the year in a previous post. The big challenge, of course, is to identify which...
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Community Management Cheat Sheet (english)
How to deal with user comment on a Facebook Brand Page? What to do with an aggressive post on a blog? How to handle a humorous trademark infringement by a known graphic designer? A wide range of...
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Social Media Analytics: 1. The Fundamentals
As Johannes Kleske already correctly noted, the era of the Olympic spirit in Social Media is over: just being on board is not enough anymore. The potential of Social Media is enormous and will turn...
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Social Media Analytics: 2. Reporting
Let’s start small and with something concrete: Let’s do a Facebook report with the most important numbers, which are clearer and say more than those offered by Facebook itself. I think it is important...
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Social Media Analytics: 3. Scorecard
Once you’ve set up and polished your reporting, it’s time to aggregate it to a dashboard. The purpose of this is to give you an overview of all your Social Media activities and platforms, and will be...
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Social Media Analytics: 4. ROI
As previously mentioned, I am thoroughly convinced that the value of Social Media can not be expressed in money or KPI’s alone. It is actually very rare for an organizational initiative or instrument...
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Why product news are getting more important than reviews?
Google Trends gives you insights about what people are searching for on Google and how much the search volume actually is. I was playing around and was surprised that more and more people are...
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